Who Makes Genesis Cars? Is it Owned by Hyundai?

Who makes Genesis cars? You might find the relationship between Hyundai and Genesis tricky, especially if you are unfamiliar with their backstory. 

To make things clear, Genesis Motors is the luxury, high-end arm of the Hyundai Motor Group. They officially declared Genesis as its brand in November 2015.

Hyundai wanted to clarify that Genesis cars are all about luxury and a step up from the regular Hyundai models. In 2018, they made a call to keep Genesis exclusive by setting up shop with around 100 retailers. Over the next few years, they set up their showrooms, offering Genesis buyers a unique experience from start to finish.

If you want to know more about Genesis cars and who owns them, read this post.

Who Makes Genesis Cars?

In this section, we will elaborate on who makes Genesis cars. Genesis is the luxury vehicle division under Hyundai. These high-end cars are made by Hyundai but are under a separate division and reserved only for luxury vehicles.

Even though it’s relatively new, Genesis cars are designed with precision engineering, aiming to set the bar high in the industry. These cars are known for their sophisticated design and high reliability.

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Who Owns Genesis?

So, which company exactly owns Genesis? Or who makes the Genesis car? Let’s tell you all about it in this section.

Genesis, known as Genesis Motors, LLC., belongs to Hyundai’s luxury vehicle manufacturing wing. This means that the Hyundai Motor Group owns Genesis cars.

While the idea of creating a luxury car lineup was suggested in 2004, it wasn’t until 2016 that the first standalone models were released in the United States. This includes the Genesis G90 and G80.

The Hyundai Design Center boasts a team of industry experts who have worked on almost every type of car imaginable. Their expertise fuels the innovative designs that define Genesis Motors. 

Today, the Genesis logo is regarded as a symbol of luxury in Fort Walton and around the globe.

A Brief History Of Genesis

Now that you know who makes Genesis cars, let us look down its history. This will give you an in-depth knowledge about the brand.

Genesis was established by Hyundai in 2008. Initially, Hyundai was still considering spinning it off into its brand. Still, after long debates, several iterations of the Genesis were developed to establish it as a separate entity. 

In 2015, Hyundai’s U.S. spokesman, Chris Hosford, announced Genesis’s success in the luxury car market. The brand had ranked among the company’s top three sellers. This paved the way for the birth of an independent brand, which was marked by the launch of the first Genesis-made vehicle, the Genesis G90, in late 2015. 

Genesis debuted in the United States in 2016, followed by a successful European launch in 2021.

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Where Are Genesis Cars Made?

Now that we know who owns Genesis, let’s discuss where these cars are manufactured. 

Genesis luxury models are designed in Namyang, South Korea; Russelsheim, Germany; and Irvine, California, USA. However, when it comes to manufacturing and production, they roll off the lines in Ulsan, South Korea. While these locations are the main hubs, Genesis models find their way to roads worldwide. 

Currently, marketing efforts are in full swing in the following countries:

• South Korea
• The Middle East
• China
• Russia
• Australia
• United States
• Canada
• Europe (coming soon)
• The rest of Asia (coming soon)

What Kind Of Cars Genesis Make?

Genesis specializes in manufacturing stylish vehicles that blend performance with luxurious interiors. In the United States, their lineup currently features three sedans – the G90, G80, and G70, and three SUVs – the GV80, GV70, and GV60.

Starting with the sedans, the entry-level G70 kicks off at $40,970, competing with the BMW 3 Series. Meanwhile, the G80 competes with the BMW 5 Series in size, but its base price of $49,345 helps you save six grand compared to its German counterpart. The top sedan range includes the G90, with a starting price of $76,620.

Regarding the SUVs, the most miniature model, the GV60, boasts an electric powertrain. It is priced at $59,985, making it the most expensive. Those who prefer traditional powertrains can choose between the midsize GV80 at $51,295 and the compact GV70 at $42,595.

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Are Genesis Vehicles Good?

Genesis vehicles are one of a kind and hold to their promise. Since its inception in 2008, Genesis has racked up quite a collection of praises and awards. Every model in the 2022 lineup received the Insurance Institute for Highway Safety’s highest rating of Top Safety Pick+. Not to mention, J.D. Power has showered the brand with accolades, with the 2021 G80 snagging awards for dependability and quality in the midsize premium class.

Well, not just the experts praising Genesis. Even the automotive press commends the brand for its top-notch interiors and reasonable pricing. Many reviewers noted that Genesis interiors rival luxury models like Acura and Lexus. 

Genesis vehicles offer responsive powertrains that provide a thrilling driving experience without sacrificing smooth functioning.

Top Genesis Models

Here is a brief overview of two of the top Genesis models:

• New Genesis G70

The new Genesis G70 is a luxury car that feels like a dream. It won the North American Car of the Year award from MotorTrend, and it’s easy to see why. 

It has a 2.0L turbocharged engine with 252 horsepower, going from 0-60 mph in just 4.5 seconds. Inside, you will find comfortable Nappa leather seats and an 8-inch touchscreen. For safety, it comes with features like crash protection and accident prevention.

• New Genesis G80 Sport

The new Genesis G80 Sport is built for those who love sporty cars. It comes with a 3.3L twin-turbo engine that delivers 365 horsepower. Inside, it features premium leather sports seats and a fantastic 17-speaker Lexicon sound system. 

The 9.2-inch touchscreen connects to Android Auto and Apple CarPlay, making it easy to use your favorite apps and navigate. With the G80 Sport, you can confidently drive and enjoy a thrilling ride.

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Final Words

So, now you know who makes Genesis cars. Hyundai established Genesis as a separate entity that made luxury vehicles. The brand came into being in 2008, and since then, it has been spreading its wings in countries worldwide. They are soon going to launch in Europe and the rest of Asia.

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