2024 represents a transitional year for the gaming industry as operators grow increasingly comfortable with new technology. The playing field in which iGaming businesses compete has never encountered such a drastic and swift change, of course – but that’s not necessarily bad.
AI, cloud-based technology, and advanced graphic engines have stolen headlines throughout the year. This is especially true for the first of those three, ChatGPT, at the forefront. Platforms like ChatGPT will shape the framework of iGaming’s future—be it directly or indirectly. Let’s take a closer look at the latest industry trends in the global gaming industry. From AI to graphics engines, VR and beyond, the scene looks set for a turbulent, if not exciting, future.
Cloud Technology
When you play casino with $2 deposit, several chains link together to confirm your transaction. Your bank speaks with the casino, which has its own security protocols, which must go hand in hand with the bank’s in-house security systems and so on. This is one of the reasons withdrawals can take a few days to process.
What if these platforms were all connected by one entity? That’s essentially what ‘the cloud’ aspires to be. That said, it will be long before transactional data is shared between businesses through the cloud.
In simple terms, the cloud is a set of servers that host and share data. It serves as a space for an amalgamation of complex and large data files to be accessed over the Internet at any time. Most of today’s corporations utilise cloud storage in one way or another. Its most prominent use currently is that the cloud allows operators to store masses of data without hosting and maintaining a local storage unit.
One day, cloud technology may be used to host data between multiple entities, benefiting all involved. The result would be the instant sharing of information, speeding up transactions, wagers, and more.
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VR & AR
Virtual Reality (VR) and Augmented Reality (AR) are two of the industry’s most important up-and-coming technologies in 2024. Console and PC gaming platforms—such as Meta’s Quest series and Sony’s Playstation VR product—have received plaudits from enthusiasts in the traditional gaming space, but both VR and AR remain noticeably distant from the online gambling sector.
But you should expect to see VR and AR introduced in a major way over the next several years. Both do slightly different things in very similar ways – as shown below.
AR transports the in-game experience to your current setting. For example, if you’re indulging in live roulette at an online casino site, AR could make it so that the game is viewable on your dining table, in your living room, or out of your back garden. The world becomes yours to play within.
VR is a more immersive and all-or-nothing piece of technology. Your real-life surroundings are replaced by whatever is taking place in the game. As such, VR could allow you to bet on beautiful and colourful slot games like Starburst or Sweet Bonanza in ways never seen before. With this tech, you can traverse a new plane of the game’s world – the reels, spins, and wins go from a desktop and smartphone-based experience to a personal journey.
AI (Artificial Intelligence)
There are no two ways about it: AI is going to become an industry stalwart. The technology’s evolution in 2024 has proven monumental, with OpenAI’s Sora and ChatGPT each breaking new ground in terms of what is possible in the modern age.
AI is already a massive part of the gaming industry in one key way: customer support. Most iGaming operators use AI chatbots to gather information about users before connecting them with an agent.
Moreover, online gaming sites use AI to personalise the wider experience. Operators can show you certain recommended games based on your previous wagers, what similar bettors are playing, and ideal offers. In the future, you could see platforms replace sitewide promotions with exclusive and personalised boosts for users according to recent preferences and behaviour.
But as the aforementioned Sora has demonstrated, AI is much more than just a tool to guide consumers towards an enhanced experience. Software developers may be capable of using advanced AI technology to create unique products with new genres, lifelike graphics, and more on the horizon. Watch this space.
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New Graphical Technology
We’ve run through what could be when it comes to AI-generated content and graphics…but that’s not the entire tale of the tape. Unity, Unreal Engine, and other elite software engines will remain at the forefront of developers’ minds when creating content. AI will likely remain a tool for the most part – in this decade, at least.
Already, these engines are capable of generating video and images indiscernible from real life. Whilst gambling operators are unlikely to maximise the full potential of these graphics, expect cleverly optimised content to make new games pop on laptops and desktops that should not be powerful enough to run such high-quality games.
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Streaming Technology
Split-second decisions can be the difference between a winning bet and a losing one. Hence, up-to-date streaming technology is necessary for all online betting sites that want to keep up with the rest of the industry.
No sector understands this more than sports betting. In 2024, streaming technology will allow bettors to watch multiple events simultaneously and bet on outcomes instantly. Even more impressive are the range of updated statistics, multiple camera angles, and in-game odds presented to users.
However, modern technology has its drawbacks. Primarily, cashing out is often delayed while the operator ensures that everything is up to date. As the decade rolls on and streaming tech evolves, an industry with zero delay is a real possibility.
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