Is it the first time you are creating and running a TikTok account for your brand or personality? Wondering how to embark on the journey of transforming from zero to hero on this competitive social media platform? TikTok views, likes, and comments are the golden ticket to trending on the platform and achieving the target TikTok campaign objective. More views and likes means people are enjoying your videos and you can generate more engagement for a wider reach and potential growth on this platform.
Let’s discover what it all takes to boost views and likes on your TikTok videos organically without spending more of your budget.
Target the potential audience
Understanding who is your target audience and what they like or dislike can help you generate content with a tone of voice that resonates with your followers. Moreover, it can be an excellent trick to discover other creators or communities and determine what types of videos they are creating, what hashtags they are using, and get more detailed insights. So, before moving to any other strategies, target the right audience for your account.
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Incorporate hashtags
TikTok recommends hashtags to be the most powerful tool in improving visibility as TikTok’s algorithm uses them to identify and categorize what post must appear in the feed of a specific user. The algorithm will recommend your video to the relevant viewers based on the hashtags you are using.
Add hashtags that are related to the topic or theme of your video to boost the chances of reaching viewers who are interested in similar videos. You can find popular hashtags from the Discover tab or use any trusted hashtag research tool online.
Repost your best-performing old videos
Remember, TikTok videos have a shorter lifespan in terms of popularity. The most entertaining content can also flop if it doesn’t receive a good initial engagement. So, if you have any top-performing old video, you can download it from your TikTok account and reshare it when you don’t have any unique content creation ideas. This will help you gain more views and likes on your best video whose popularity has expired.
Be sure to use a watermark remover before re-uploading your old videos because the algorithm doesn’t prefer watermarked videos. Look at the hashtags, captions, comments you received on specific content, and the date & time before resharing it because these factors can impact engagement.
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Use one particular format
Using one specific format is important for maintaining consistency in your videos. No matter whether you are creating videos for educational content, online tutorials, entertaining videos, etc. sticking to one format will assist you in developing a clear identity and brand for your account. Moreover, it will allow your target audience to understand what they can expect from your content.
Include trending songs or sound effects
Just like hashtags, you can find trending sound effects or songs to add to your videos. If you have noticed, most creators or TikTokers make videos on famous songs because users are more interested in watching videos featuring popular music or songs. To get started, you can click on the plus icon (+) and choose Sounds at the top of the screen to find trending sounds. Additionally, you can use the Discover Page and type the title of a song into the search bar. Now, click Sounds and choose the required song from the sound library.
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Upload multiple videos using the same audio
Creating several videos with the same sound or audio can help you go viral on TikTok. Note that it doesn’t need to be a popular sound. Just be sure to learn how the algorithm uses sound effects and trends viewers interact with as a ranking factor. Implementing this strategy can help you boost the engagement rate you receive because of your users’ interest in that sound.
Participate in TikTok challenges
Participating or creating your unique challenges on TikTok can assist you in keeping your content interactive and fresh. Accepting challenges includes a dynamic element to your videos and encourages more users to interact with your account. If you are creating your own challenges (branded or community challenge), don’t forget to invite your audience to show their active participation.
Prioritize high-quality content
There is no problem in recording videos on your smartphone, in fact, many TikTok videos are captured on smartphones. However, it is important to ensure the device you are using will not compromise the video quality. Use proper lighting, sound quality, and framing that keeps followers interested.
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Focus on your post’s captions
Caption is a crucial element that gives a preview of your content to the viewers. TikTok has now extended the character length of the caption up to 4000 characters. So, you have sufficient space to describe what your video is all about and encourage viewers to watch your video. It can be your most powerful tool to keep the conversation alive with your followers in the comments section.
Attracting and engaging more audience will boost your chances to gain more TikTok likes and drive your audience to take more action. If you lack the skills to write compelling captions, you can use a TikTok caption generator or AI writing tools. However, make sure the caption you are crafting must resonate with your video.
Post content when your target audience is active on TikTok
TikTok pushes videos that receive initial engagement. You would not be able to get that initial engagement if your target audience is not active on the platform when you upload your content. So, first, you should identify when your audience is online on TikTok. To do so, you can use your TikTok analytics and evaluate significant factors like when your post gets the most engagement, when your audiences are online, and your followers’ demographics. Remember, there is no specific posting time that will work effectively for all the creators. Thus, find the optimal posting time for your account rather than following your competitors’ posting schedule.
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